Resources
2026 Buyer Group Index (BGI) Report
A new GTM performance index with assessment of the priorities critical to your future, based on market data.Learn more
Buyer Group Index (BGI) Assessment
The fastest way to understand how your GTM efforts measure up is to benchmark them against the results of this study. Receive a personalized assessment.Learn more
Latest thinking
14 posts
The objectivity advantage: how stripping bias from decisions yields better creative, media, and comms.
Good instincts can be powerful in marketing — but they're hard to scale, blind to bias and limited by subjectivity. Customer science combines purposeful data, advanced AI, and human expertise to transform overwhelming complexity into objective clarity.Read more
The end of the divide: Brand and performance unite.
It's a cognitive dissonance every marketer knows: brand and performance are deeply connected disciplines, artificially divided by separate systems, tools and metrics. With customer science and AI, we finally have the means to unify them.Read more
How to write a B2B case study, including the ones your customer will not put their name to
Why the pursuit of public references shouldn’t bury your best stories.Read more
Why Google spends thousands of hours on doodles nobody asked for
Google Doodles do not drive traffic or sales. Discover why they still matter—and what they reveal about brand trust, content marketing and ROI in the AI era.Read more
Events
Framemaking Sale Webinar
Join us for a live conversation with Brent Adamson and Karl Schmidt on why the new customer journey is about decision confidence.Read more
News
Pretzl and The Association of National Advertisers Launch Buyer Group Index; Only 26% of Organizations Qualify as GTM Leaders
Pretzl and the ANA launch the Buyer Group Index, revealing how modern GTM practices improve pipeline velocity and commercial performance across B2B teams.Read more
Five award-winning B2B voices unify to form B2B marketing powerhouse: Pretzl.
Pretzl launches with an AI-driven platform, JourneyLab, to help brands better understand and manage complex B2B buyers' journeys.Read more
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