WEBINAR

Want to sell more? Optimize for customer self-confidence.

Join a conversation with Brent Adamson and Karl Schmidt on why the new customer journey is about decision confidence.

When?

Wednesday March 18th, 9am PDT

What?

45 minute webinar, including live Q&A

Can’t attend?

No problem — register anyway & we’ll send the recording.

Speakers

Brent Adamson

Co-author of The Challenger Sale and The Framemaking Sale

Owner of “the biggest crystal ball in B2B sales”, Brent is a world-renowned researcher, author, keynote speaker, trainer and advisor to B2B commercial executives around the world.

Karl Schmidt

Co-author of The Framemaking Sale

Karl is a corporate executive, strategy consultant, research leader and author focused on driving growth for companies ranging from Fortune 500 to new ventures.

Jeff Lowe

Strategic GTM Advisor, Pretzl

Jeff is a senior marketing and sales leader with experience across IBM, telecom, agency, and global EdTech organizations. He is currently a Strategic Advisor at Pretzl, working with GTM leaders to build high-impact B2B campaigns that accelerate pipeline and improve go-to-market efficiency

Clare Noble

Executive Director, Marketing, Pretzl

Clare is Executive Director of Marketing for Pretzl globally, leading the full Marketing function, spanning Inbound, Outbound, Enablement & Content, and Industry Growth capabilities.

What we’ll cover

Brent and Karl’s new book, The Framemaking Sale, is about the power of reducing decision difficulty in a complex and scrutinized buying environment.

Join us for a live conversation with Brent and Karl about why decision confidence is now the single most impactful driver of successful, large-scale B2B purchases.

You’ll learn:

Why information overload causes 40-60% of deals to end in “no decision”
Why decision confidence drives bigger, faster deals
How Sales and Marketing can build confidence earlier
Why the most powerful confidence is supplier-agnostic