Webinar
Want to sell more? for customer
Discover why the new customer journey is about decision confidence.
Watch recording
Speakers
Brent Adamson
Co-author of The Challenger Sale and The Framemaking Sale
Owner of “the biggest crystal ball in B2B sales”, Brent is a world-renowned researcher, author, keynote speaker, trainer and advisor to B2B commercial executives around the world.
Karl Schmidt
Co-author of The Framemaking Sale
Karl is a corporate executive, strategy consultant, research leader and author focused on driving growth for companies ranging from Fortune 500 to new ventures.
Jeff Lowe
Strategic GTM Advisor, Pretzl
Jeff is a senior marketing and sales leader with experience across IBM, telecom, agency, and global EdTech organizations. He is currently a Strategic Advisor at Pretzl, working with GTM leaders to build high-impact B2B campaigns that accelerate pipeline and improve go-to-market efficiency
Clare Noble
Executive Director, Marketing, Pretzl
Clare is Executive Director of Marketing for Pretzl globally, leading the full Marketing function, spanning Inbound, Outbound, Enablement & Content, and Industry Growth capabilities.
What you’ll see
In conversation with Pretzl's Jeff Lowe and Clare Noble, Brent Adamson and Karl Schmidt, authors of the new book The Framemaking Sale and a follow-up to the global bestseller The Challenger Sale, share why decision confidence is now the single most impactful driver of successful large-scale B2B purchases.
What you’ll learn
- Why information overload causes 40-60% of deals to end in “no decision”
- Why decision confidence drives bigger, faster deals
- How Sales and Marketing can build confidence earlier
- Why the most powerful confidence is supplier-agnostic
Watch “From The Challenger Sale to The Framemaking Sale.”
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For a guided walkthrough to get your own Buyer Group Index score, email our experts at bgi@pretzl.com.