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Pretzl is a new company started by five award-winning B2B marketing agencies: Agent3, Twogether, Velocity Partners, Publitek and This Machine. Together, we bring over 300 specialists across strategy, creative, media, technology, and communications — operating in North America, Europe, and APAC.

Customer science blends human expertise and AI to decode lifelike personas, complex buying groups and real customer journeys from first and third party datasets, and suggest repeatable experiments and testable hypotheses that build preference, accelerate pipeline and economize spend. You can read more about customer science on our resource hub.

Pretzl is a full-service marketing company powered by JourneyLab, our proprietary AI-plus-data platform that helps us map real buyer behavior, personalize at scale and measure performance across every stage of real customer journeys. You get all the expertise, creativity and insight of an agency, with the transparency, efficiency and objectivity of a SaaS product.

Right now, JourneyLab is not a standalone SaaS product — it's available to clients as part of our engagements. However, it's an inherently flexible product that can scale up and down depending on your needs. Get in touch to see what that might look like for you.

JourneyLab uses a mix of proprietary methodologies and intelligence, first and third party data and generative tools to make recommendations across a few key applications: individual and buying group persona generation, empathy mapping, content audit and discovery and experience mapping. By combining AI with human interpretation, it builds a clearer picture of what drives customers — predicting where they'll go next and how best to meet them there.

Pretzl measures real impact (rather than just isolated performance indicators). We look at four key outcome areas: buyer experience, pipeline growth, cost efficiency, and speed-to-market. Every program we deliver is tracked, allowing us to prove ROI, optimize in-flight, and continuously refine based on live buyer behavior.

Pretzl is deeply specialized in B2B, and most of our clients are B2B companies. But we've also helped some of the most recognizable B2C brands in the world use customer science to understand the real journeys their customers take. If you're a B2C brand, it's always worth seeing how we can help. (And if you're a B2B brand, then definitely get in touch).

Pretzl tends to work best with medium to large B2B brands, often in the technology, finance, manufacturing and professional services industries (although we have dozens of clients in other verticals). Our clients are companies looking to operationalize customer journeys, integrate data and AI, and prove commercial impact at scale.

Pretzl's journey-led model has consistently delivered tangible ROI improvements across pipeline growth, buyer experience, cost efficiency, and speed-to-market. Our focus on customer science and signal-led decision-making means every program is designed to deliver measurable business value — not just marketing outputs.