Blog
Forget 'business as usual'. Meet Pretzl.
Welcome to Pretzl: a new kind of marketing partner using AI, data, and creativity to decode the messiness of real B2B buying.Read more
The future of marketing isn't more marketing. It's customer science.
Marketing is evolving from alchemy to chemistry. Here's how the new discipline of customer science uses data and AI to decode real buyer behavior and prove what truly drives growth.Read more
The objectivity advantage: how stripping bias from decisions yields better creative, media, and comms.
Good instincts can be powerful in marketing — but they're hard to scale, blind to bias and limited by subjectivity. Customer science combines purposeful data, advanced AI, and human expertise to transform overwhelming complexity into objective clarity.Read more
The end of the divide: Brand and performance unite.
It's a cognitive dissonance every marketer knows: brand and performance are deeply connected disciplines, artificially divided by separate systems, tools and metrics. With customer science and AI, we finally have the means to unify them.Read more
News
Agencies Agent3 Group, Publitek, This Machine, Velocity, and Twogether unify to form B2B marketing powerhouse: Pretzl
Pretzl launches with a proprietary AI-driven platform, JourneyLab, to help brands better understand and manage the increasingly complex B2B buyers’ journeyRead more
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