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2026 Buyer Group Index (BGI) Report

A new GTM performance index with assessment of the priorities critical to your future, based on market data.

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Buyer Group Index (BGI) Assessment

The fastest way to understand how your GTM efforts measure up is to benchmark them against the results of this study. Receive a personalized assessment.

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Latest thinking

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16 posts

Everyone Sounds Certain Now. Who’s Actually Right? B2B Marketing in the Age of AI

AI makes B2B marketing sound certain. Pretzl CEO Greg Salmon explains why lead scores and attribution need testing and how evidence earns buyer confidence.

Does the anti-AI bad writing trend work in B2B?

As a reaction to slick AI speak, ‘bad’ writing is having a moment. Here, Rebecca Ley looks at whether this trend works in the world of B2B.

Pretzl named a top global and US B2B agency by B2B Marketing

Pretzl named a top ten US and Global B2B Agency by B2B Marketing in two new 2026 benchmarking reports.

Your launch is not a moment. It's a buying group journey.

B2B launches don't fail from lack of activity - they fail from lack of buyer movement. Learn how to design journeys that move buying groups.

The influence and empathies of buying groups in electronics design and procurement

Our teams help clients connect with buyers in ways that reflect the realities of their industry. Deep tech is one such sector, where we bring strong experience in engaging engineering audiences. In this post, our Deep Tech Industry Growth Lead, Simon Krelle, shares his perspective on the needs and challenges of buying groups in electronics.

From Unboxing to Design-In: The high-stakes evolution of B2B electronics influencers

Our teams help clients connect with buyers in ways that reflect the realities of their industry. Deep tech is one such sector, where we bring strong experience engaging engineering audiences. In this post, our Deep Tech Industry Growth Lead, Simon Krelle, shares his perspective on the role of influencers in B2B electronics.

Customer Science and the invisible B2B buying group

Most B2B buying group decisions are made before sales ever engages. But Customer Science can connect the signals to reveal invisible buying groups early.

Pretzl comes alive.

Pretzl officially comes to life on February 2nd as one unified brand, with a clear vision to redefine what great B2B marketing looks like.

A conversation with Brent Adamson: Why the new customer journey is really about self-confidence

The author of The Framemaking Sale explains how decision complexity and information overload have shifted the buying environment

The small team advantage: how customer science helps small teams do big things

Customer science helps small teams maintain the advantages of speed and cohesion, while realizing the impact and scale of big teams. Discover the benefits of the tiny, trusted groups.

Framemaking Sale Webinar

Join us for a live conversation with Brent Adamson and Karl Schmidt on why the new customer journey is about decision confidence.

Pretzl and The Association of National Advertisers Launch Buyer Group Index; Only 26% of Organizations Qualify as GTM Leaders

Pretzl and the ANA launch the Buyer Group Index, revealing how modern GTM practices improve pipeline velocity and commercial performance across B2B teams.

Five award-winning B2B voices unify to form B2B marketing powerhouse: Pretzl.

Pretzl launches with an AI-driven platform, JourneyLab, to help brands better understand and manage complex B2B buyers' journeys.

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