Pretzl comes alive.

So, it's finally happening. After all the back office integration discussions, the organisational and team structure brainstorms, the client transition deliberations, the technology platform consolidation shenanigans and the 'can we really do this thing' doubts (yes, we've had a few along the way!) we're bursting into life properly as one new entity in Pretzl on February 2nd.

Since we announced our intention back in October of last year (if you happened to have missed our initial announcement four months ago then feel free to click here and get a deep dive!) it's been a huge collective internal effort to get ready for the 2nd February. I can only thank each and every Pretzler for their outstanding effort in helping us make this transition to Pretzl; flying the proverbial plane while building a new version is never easy! But the team has stepped up. Massively.

And to those clients who have been so supportive of our intentions and have patiently worked with us during this transition, thank you; your partnership and loyalty to our brand and our people is incredibly appreciated. I promise, we won't let you down.

I've personally learned so much over the last few months since we announced Pretzl (not least how to shift from being an avid Google user to a Microsoft maven…), but one thing has been absolutely reconfirmed to me: the market need for the Pretzl proposition is rock-solid. As I've talked to clients, prospects, partners, and our people, it's obvious that the need to pivot marketing and sales activity to better reflect the complexity of today's buyer journeys is truly gaining pace.

Our bet on JourneyLab as a platform to help our people and our clients create agile, responsive programmes that match ever more complex buyer journeys is therefore one that I am becoming more and more confident about. I think JourneyLab is a game changer in terms of delivering real marketing value for brands and I'm excited to see it in action over the coming weeks and months.

Make no mistake, I am aware we have much more to do with Pretzl to deliver fully to our vision of redefining what great B2B marketing looks like. But since announcing the brand last October, I know we've made an exceptionally strong start in pursuit of that vision. The fun really starts on February 2nd though. And I, for one, can't wait to see what this brand and its people can achieve. Strap yourself in for the ride!