Forget 'business as usual'. Meet Pretzl.

For well over a decade, the world of B2B marketing has been changing faster than most of us have been able to keep up with. Buyers are irreversibly and undeniably in charge — not brands. They zig, they ghost, they resurface months later with new stakeholders in tow. And yet, much of our industry still behaves as if real-world buying journeys follow neat, linear funnels drawn on whiteboards and enshrined in pipeline reports.

They don’t.

That's why today, we're proud to launch Pretzl — a new kind of technology-and-people partner designed for the new customer journey.

Pretzl combines five award-winning B2B agencies (Agent3, Publitek, This Machine, Twogether, and Velocity) into one full-service business based on a core concept: replacing marketing guesswork with customer science.

Built for the twists and turns.

Pretzl exists to help brands meet customers where they are, in the moments that matter most. We blend AI, data, and creativity to decode how buyers really behave — not how artificial funnel constructs pretend they do.

At the heart of that mission is JourneyLab, our proprietary, beta-stage AI-plus-data platform that gives marketers clearer visibility into messy buyer journeys and smarter ways to connect along the way. We've been sharing our alpha version of JourneyLab with a small group of clients over the past six months and the responses so far have blown us away.

We built Pretzl to help B2B marketers empathise with their customers at every stage of their journey — driving better experiences for buyers and stronger commercial outcomes for brands. And we're doing it with the same trusted teams our clients already know, now backed by expanded capabilities, greater global scale, and new technology investment.

Powered by customer science.

Customer science is Pretzl's answer to the chaos of modern marketing. It's the discipline that replaces hunches with evidence. It captures real signals of intent, aligns teams around shared truths, and builds adaptive systems that respond as buyers change course.

We see this as the next great leap forward for B2B. Where marketing used to rely on static funnels, customer science creates dynamic, learning systems that unite brand, demand, and customer experience into one connected journey.

It's not about doing more marketing. It's about doing marketing that actually works — measurable, repeatable, and grounded in what buyers prove through their behaviour.

A new chapter — not a consolidation.

Pretzl isn’t a roll-up. It’s a reinvention.

Over the past 12 months, I've had the pleasure of working under wraps with leaders at Agent3, Publitek, This Machine, Twogether, and Velocity to get us ready for our public launch. We've been backed by our parent group, Next 15, an AIM-listed holding company built around data, technology and activation, fit for an AI future. When we first got everyone together, we knew we didn't want to just build a bigger agency. We wanted to create a more adaptive, technology-plus-people platform to deliver outcome-oriented programmes to modern marketers.

By combining the scale and speed of AI, the objectivity of data, and the expertise of hundreds of B2B specialists worldwide, Pretzl gives clients something genuinely different: commercial agility, transparency, and proof.

The future belongs to the unusual.

At Pretzl, we are building a business that will thrive amidst change. One that treats technology as a means, not the answer. One that measures success in buyer experience, pipeline growth, and speed to market — not vanity metrics.

Our belief is simple: business as usual no longer works.

So we're here to help you embrace the unusual — to turn unpredictable journeys into measurable progress.

Welcome to Pretzl.