We don’t do business as usual. Neither should you.

We can help you navigate today’s unusual marketing reality, using customer science to turn twisted buyer journeys into straightforward results.

The Pretzl advantage

Full-service B2B marketing, built for how your buyers actually buy.

Built for the twists and turns.

Buyers no longer move in straight lines. They ghost, resurface, and change direction again. We don’t chase them. We move with them, ensuring you stay relevant and in the conversation.

Powered by customer science.

Customer science is our edge. By combining AI, real-time signals, and human insight, we reveal how buyers actually behave and act on it.

Designed for measurable impact.

Every project is created to prove its value. From shortening sales cycles to strengthening buyer confidence, we deliver work that shows impact in both numbers and outcomes.

Your customers changed the rules. We changed the game with JourneyLab.

Why optimize the status quo when you can rewrite it? JourneyLab is our end-to-end marketing accelerator, combining a proprietary blend of human intelligence, AI, and data-driven insights to help you cut through the noise, giving you clearer visibility into messy buyer journeys and smarter ways to connect along the way.

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Discover buyers — from ultimate decision-makers to influencers — you didn’t know existed and rapidly create comprehensive buyer groups using real-time customer data and AI.

What we do

Your end-to-end B2B marketing partner.

Journey Strategy

Communications & Communities

Creative & Experiences

Media & Activation

Technology Optimization

ThisisPretzl

This is us

Pretzl was founded in 2025, when five award-winning B2B voices came together to bring customer science, AI, and creativity under one roof. We guide your team through the entire customer journey — from strategy to creative, communications, tech, and media — so you can connect with buyers in ways that are smarter, faster, and unusually effective.

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