Transforming a fragmented network into a unified partner program
Pretzl helped create Samsung One, replacing clumsy silos with a sleek, digital-first partner ecosystem that made engagement easier than ever.
At a glance impact
400+
new Tier 1 partners recruited4,500+
monthly active platform usersChallenge
As a world-leading tech brand, Samsung relies on a partner ecosystem to bring its products and solutions to market. But as its B2B ambitions grew, Samsung needed more scalable ways to support its growing network. While an industry pioneer, Samsung didn't have a partner management system that matched its goals.
The challenge? Creating a partner program built to grow while strengthening engagement, experience, and performance across an expanding ecosystem. Samsung also needed to evolve its personal approach into a consistent framework for partner training, enablement, and engagement, all without sacrificing quality.
Strategy
Pretzl helped create Samsung One, turning a complex mix of channels, tools, and communications into one connected experience. Samsung One brought strategy, brand, digital experience and communications together in a way that made it easier for partners to find what they needed, learn about the value, and make informed decisions.
Every piece was designed to streamline interactions and enhance engagement, from strategy and brand to digital experience and communication. No longer was Samsung's growing ecosystem bogged down by an overcomplicated system. Partners were free to explore its variety of products, services, and solutions without any unnecessary friction.
Impact
The result was a fully modernized, data-driven partner experience that helped Samsung connect with its ecosystem in a more meaningful, efficient way. Now, they had a robust partner ecosystem, a more connected experience, and a platform built to keep growing. In its first six months, Samsung One delivered:
400+
new Tier 1 partners recruited4,500+
monthly active platform users300
monthly asset and podcast downloads53%
partner engagement ratePretzl were fundamental. This was a brand-new channel marketing initiative and we are seeing continued success results.Vicki Russell, Head of Channel Marketing B2B, Samsung
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