Turning 18 KPMG campaigns into one customer journey.

Coordinating marketing across KPMG, one of the largest professional services networks globally, was no small task. KPMG UK was preparing to launch 18 campaigns at once, each with its own messaging, objectives, and priorities. The campaigns relied heavily on organic activity, with limited paid support and no scalable way to manage or distribute content. The result? Fragmented marketing that would make it harder to build demand, maintain a consistent brand, and invest media efficiently.

KPMG challenged Pretzl to consolidate campaign efforts into a single, integrated demand-generation program to maximize results for the brand while helping grow its individual business divisions.

Buyers needed a consistent brand experience, and KPMG needed a cohesive marketing program that could support every division while strengthening the overall brand. So Pretzl consolidated 18 individual campaigns into a single demand-gen program, with a single budget, media plan, and campaign framework that delivered on 18 distinct value propositions.

The consolidated program created a shared strategy so every division operated from the same campaign framework, delivering stronger brand presence, better content engagement, smarter spending, and increased campaign performance. To support long-term success, Pretzl also created a playbook that gave KPMG a scalable framework for future campaigns, lead nurturing, and ongoing brand awareness.