How AVEVA became the brand buyers remembered.

AVEVA was already a market leader in industrial software. But despite its expertise, the company wasn't as well-known as its competitors, making it harder to reach the right audience.

AVEVA needed a stronger reason for customers to remember their brand, with a long-term, insight-driven brand strategy. They challenged Pretzl to create a brand campaign that would differentiate AVEVA among senior decision-makers across industries, using audience insights to cut through the noise.

Before launching the campaign, we researched AVEVA's audiences and competitors to identify what set the brand apart and establish performance benchmarks. We then used these insights to shape the campaign strategy, audience targeting, and media mix, uncovering opportunities to humanize the brand in a crowded, jargon-filled market.

The result was the “AVEVA Connect the future” campaign, built around the idea that “Where others see problems, AVEVA sees solutions.” Its messaging humanized complex industry challenges while highlighting AVEVA's expertise.

Every touchpoint reinforced the same story across digital, social, audio, and events, creating a consistent experience wherever buyers encountered the brand.