Does the anti-AI bad writing trend work in B2B?
As a reaction to slick AI speak, ‘bad’ writing is having a moment. Here, Rebecca Ley looks at whether this trend works in the world of B2B.
Rebecca Ley
Rebecca Ley has been working in B2B marketing since 2018. When she’s not solving strategy problems and helping clients find their voice, she spends her free time writing novels. Her first novel won the Guardian’s Not the Booker Prize and her second was published by Harper Collins in 2026.
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