Customer Science and the invisible B2B buying group
Most B2B buying group decisions are made before sales ever engages. But Customer Science can connect the signals to reveal invisible buying groups early.
Alex Gronke
Editorial Director
A former reporter in California, Alex Gronke is Pretzl's U.S.Content Director and designated envoy to non-human intelligences.
Posts
We’ve got 5 posts from Alex Gronke
A conversation with Brent Adamson: Why the new customer journey is really about self-confidence
The author of The Framemaking Sale explains how decision complexity and information overload have shifted the buying environment
The small team advantage: how customer science helps small teams do big things
Customer science helps small teams maintain the advantages of speed and cohesion, while realizing the impact and scale of big teams. Discover the benefits of the tiny, trusted groups.
The future of marketing isn't more marketing. It's customer science.
Marketing is evolving from alchemy to chemistry. Here's how the new discipline of customer science uses data and AI to decode real buyer behavior and prove what truly drives growth.
The end of the divide: Brand and performance unite.
It's a cognitive dissonance every marketer knows: brand and performance are deeply connected disciplines, artificially divided by separate systems, tools and metrics. With customer science and AI, we finally have the means to unify them.