Your launch is not a moment. It's a buying group journey.
B2B launches don't fail from lack of activity - they fail from lack of buyer movement. Learn how to design journeys that move buying groups.
Peter Lundie
Strategic Growth Initiatives
Peter Lundie runs strategic growth initiatives in Pretzl. He also works closely with our clients on shaping plans for major product or service launches. He brings with him a long career in account-based marketing and now a deep focus on building programs that move buying groups to decision.
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