How to write a B2B case study, including the ones your customer will not put their name to
Why the pursuit of public references shouldn’t bury your best stories.
Jessie Tracy
Managing Partner
Jessie Tracy has been working in B2B tech for over 20 years, advocating for the craft of creative that can drive accountable performance excellence and was the previous CEO of the marketing agency Velocity Partners. She's evangelical that the best results come from a true client and agency partnership.
Posts
We’ve got 2 posts from Jessie Tracy
Why Google spends thousands of hours on doodles nobody asked for
Google Doodles do not drive traffic or sales. Discover why they still matter—and what they reveal about brand trust, content marketing and ROI in the AI era.